As designers, navigating client relationships can be the most fun part of our jobs, or it can be a treacherous journey. Much of the challenge comes from a lack of structure in the collaboration process, so feedback can get miscommunicated or misapplied. Ultimately, your goal is to present the best solution and have happy clients who sign off on your idea. Why is that so hard?
With 25+ combined years of agency work behind us before starting 10,000ft, we learned a thing or two about how to solve the inherent communication challenges that come up when working with clients.
In this white paper, we’ll dive into three guiding (and memorable) principles you can use to more effectively engage your clients.